03 Nov L’Oréal Professionnel: unleash the star in every woman
As a global brand and market leader, our mission is to elevate professional hair beauty every day through great services and products, bespoke education and a unique L’Oréal Professionnel brand experience at each step of the consumer journey.
Our pioneer research, trendsetting drive and tailor-made education empower worldwide hair artists to unleash the star in every woman.
OUR DNA: Eugène Schueller, a true pioneer in this field, used his genius to propose reliable solutions to meet hairdressers’ needs. He created the first harmless hair dye, called L’Oréal.
Since 1909, L’Oréal Professionnel has continually been at the cutting edge of hair care technology. Our ground-breaking products are tested and approved by the most famous hairdressers and we never stop trying to maintain the highest quality standards of performance, comfort, security and sustainability.
OUR STRENGTH: we are constantly connected to fashion. We support hundreds of fashion shows in the world and strive to be THE reference for hair trends. From fashion catwalks to celebrity looks
or hair trends spotted in the street, we are always tuned to the latest trends to inspire salons
and help hairdressers create all the looks that women are craving for.
OUR COMMITMENT: L’Oréal Professionnel is determined to help hairdressers in their daily practice by teaching the latest hairstyle techniques, developing services in order to highlight their expertise and improving their work conditions.
To do so, we have created a 15 minute daily program, “L’Oréal Professionnel with YOU against MSDs”,
to prevent and fight Musculo-Skeletal Disorders, which represent 75% of professional diseases.
OUR AMBITION: pursue and reinforce this fantastic partnership that has been uniting the brand
and hairdressers for over a century. Our dream is to continue serving hairdressers to build a long-term global leadership that benefits to all and brings professional hair beauty to the next level.